The Modern Marketer's Guide To AI Implementation
A comprehensive guide on integrating AI tools and strategies into modern marketing workflows, focusing on practical applications and real-world examples.
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Portfolio2026
Hi, I'm Andrew
I like to build
amazing
TypeScript connoisseur. AI nerd. Animation aficionado. Fullstack web, mostly React, Svelte, Next or Nuxt. Backend with Laravel, Node.js, and PHP. Have written a Python bot or two.
About
"I've always been drawn to solving problems and building things that actually work."
Andrew Long, an Ole Miss graduate living in Long Beach, MS with my wife, and our dog Bo. At Mad Genius, I work as a full-stack developer and SEO strategist with a focus on backend systems: designing databases, building and integrating APIs, connecting CMS platforms, and developing the architecture that holds apps together. I also bring strong frontend experience through various Javascript frameworks and WordPress development.
What differentiates me is how I think beyond the code. I understand full-scale business logistics and can translate complex technical problems into clear, actionable direction for non-technical stakeholders. I approach every engagement with an entrepreneurial mindset, using data to inform decisions and identify real growth opportunities. I'm a strong researcher by nature: if I don't know something, I know how to find the answer.
Currently
NuxtVueReactNext.jsTypeScriptTailwindGSAPWordPressGraphQLPHPLaravelNode.jsFigmaSEOPython
NuxtVueReactNext.jsTypeScriptTailwindGSAPWordPressGraphQLPHPLaravelNode.jsFigmaSEOPython
Experience
SEO Developer @ Mad Genius
June 2024 – PresentFull-stack web development using Nuxt, React, React Native, Laravel, WordPress, and more. Leading SEO initiatives and comprehensive digital marketing strategies for enterprise clients including Yates Construction, Regional Homes, and the Mississippi State Department of Health.
- —Develop and execute SEO and digital marketing strategies with in-depth audits covering web presence, AI integration, and social media optimization.
- —Build and maintain WordPress sites, headless WordPress implementations with Nuxt, React Native mobile applications, and full-stack Laravel web applications.
Marketing Project Manager @ Thompson Machinery
December 2023 – June 2024Led comprehensive marketing and data initiatives across multiple divisions while managing a small team and developing technical solutions.
- —Spearheaded multi-channel advertising campaigns including email, PPC, and social media while building custom landing pages using Next.js, TailwindCSS, and WordPress.
- —Developed internal tools and automation using Microsoft Power Apps, .NET/C#, and Microsoft Dynamics to streamline workflows and customer journeys.
Marketing Project Manager @ Finders Guide
September 2022 – December 2023Led web development and digital marketing initiatives for multiple clients while managing remote teams and implementing comprehensive branding strategies.
- —Developed modern web solutions using React, Next.js, and Svelte.js while creating high-converting landing pages and implementing SEO strategies.
- —Established complete branding strategies for diverse clients including construction, VFX, and manufacturing companies.
Customer Support Specialist @ Core Logic
March 2022 – January 2023Provided expert software support and customer service while collaborating with development teams to enhance product features and user experience.
- —Maintained an exceptional 95% customer satisfaction score while providing specialized support for industry-specific software.
- —Facilitated effective communication between customers and development teams using Jira and Salesforce in an agile SCRUM environment.
Media Coordinator @ LMC
January 2018 – December 2020Managed end-to-end video production projects while coordinating content strategy and advertising campaigns for diverse clients.
- —Produced and edited over 100 media projects including music videos and commercials while ensuring consistent quality and client satisfaction.
- —Orchestrated social media content management using Hootsuite to enhance consumer engagement while maintaining strict project schedules.
Skills
Frontend
React / Next.js·Vue / Nuxt.js·Svelte / SvelteKit·Tailwind CSS·GSAP·WordPress·Headless CMS
Backend
PHP·Laravel·Node.js·GraphQL·Golang·WP REST API
Dev-Ops
Docker·CI/CD·Git·Digital Ocean·Vercel
Data
Python·Pandas·NumPy·MySQL·PostgreSQL
Design & SEO
Figma·Adobe Suite·Screaming Frog·SEM Rush·Google Analytics·Google Search Console·Google Tag Manager
Education
Institution
Degree
Field of Study
Highlights
University of MississippiB.A
General Studies
—Lyceum Scholar
—Lens Collective Program
—Chancellor's Leadership Class
University of Mississippi
B.A
General Studies
—Lyceum Scholar
—Lens Collective Program
—Chancellor's Leadership Class
Mississippi Delta Community CollegeA.A
Pre-Engineering
—Phi Theta Kappa President
—Hall of Fame
—NASA Scholar
Mississippi Delta Community College
A.A
Pre-Engineering
—Phi Theta Kappa President
—Hall of Fame
—NASA Scholar
Selected Work6 Projects
Creative agency site redesign; assisted in rebuilding architecture for optimized GSAP transitions and stronger SEO.
Web DevelopmentSEO
Corporate website for a national construction firm; modular templates and performance/SEO improvements.
Web DevelopmentSEO
Marketing site for a home builder; flexible components and streamlined lead-gen pages. Over 50 sites total.
Web DevelopmentSEO
Photography portfolio; optimized imagery and page transitions. Digital Ocean Droplet, hosted on Cloudflare.
Web DevelopmentWeb DesignBrandingSEO
Brand and marketing site for a charter trolley service in Oxford/Taylor, MS.
Web DevelopmentWeb DesignBranding
NuxtVueReactNext.jsTypeScriptTailwindGSAPWordPressGraphQLPHPLaravelNode.jsFigmaSEOPython
NuxtVueReactNext.jsTypeScriptTailwindGSAPWordPressGraphQLPHPLaravelNode.jsFigmaSEOPython
Articles
Contact
ANDREW
LONG
✦Status
Fullstack Developer
Building solutions to complex problems.
Inquiries idrewlong@gmail.com