The Modern Marketer's Guide To AI Implementation
A comprehensive guide on integrating AI tools and strategies into modern marketing workflows, focusing on practical applications and real-world examples.
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Portfolio2026
Hi, I'm Andrew
I like to build
amazing
TypeScript connoisseur. AI nerd. Animation aficionado. Fullstack web, mostly React, Svelte, Next or Nuxt. Backend with Laravel, Node.js, and PHP. Have written a Python bot or two.
About
"I've always been drawn to solving problems and building things that actually work."
Hi, I'm Andrew Long, an Ole Miss alum living in Long Beach, MS with my wife and our dog Bo. At Mad Genius, I work as a full-stack developer and contribute as an SEO strategist occasionally. My focus is on full stack builds: designing databases, building and integrating APIs, connecting CMS platforms, and developing the architecture that powers applications. I also bring strong frontend experience across various JavaScript frameworks and WordPress development.
What differentiates me is how I think beyond the code. I understand full-scale business logistics and can translate complex technical problems into clear, actionable direction for non-technical stakeholders. I approach every engagement with an entrepreneurial mindset, using data to inform decisions and identify real growth opportunities. I'm a strong researcher by nature: if I don't know something, I know how to find the answer.
Currently
Process
"I don't follow a rigid process. I follow the problem and let context shape the approach."
01Understand the problem first
02Research before building
03Build with intention
04Think beyond the code
05Iterate and refine
01
Understand the problem first
Before writing a single line of code, I make sure I actually understand what needs to happen and why. Talk to the stakeholders, dig into the data, map out the edges.
- Ask the questions nobody else is asking
- Identify constraints early. They shape the solution
- Separate what the client wants from what they need
02
Research before building
I'm a researcher by nature. If I don't know something, I find the answer. I look at how others have solved similar problems, evaluate the tradeoffs, and pick the right tool.
- Evaluate existing solutions before inventing one
- Prototype the risky parts first
- Let the tech serve the goal, not the other way around
03
Build with intention
Every decision should be traceable to a reason. Architecture, stack choices, even naming. Intentionality compounds over time into systems that are easy to maintain and extend.
- Write code that explains itself
- Optimize for the team, not just the task
- Ship incrementally. Small wins build momentum
04
Think beyond the code
Understanding the business context changes everything. I translate technical complexity into clear direction and make sure the work connects to real outcomes.
- Bridge the gap between technical and non-technical
- Use data to inform decisions, not just validate them
- Keep the end user in the room, even when they're not
05
Iterate and refine
Done is better than perfect, but done doesn't mean finished. Ship it, measure it, learn from it, and make it better. The best work comes from cycles, not sprints.
- Get feedback early and often
- Measure what matters, not everything
- Treat every project as a foundation for the next
NuxtVueReactNext.jsTypeScriptTailwindGSAPWordPressGraphQLPHPLaravelNode.jsFigmaSEOPython
NuxtVueReactNext.jsTypeScriptTailwindGSAPWordPressGraphQLPHPLaravelNode.jsFigmaSEOPython
Experience
SEO Developer @ Mad Genius
June 2024 – PresentFull-stack web development using Nuxt, React, React Native, Laravel, WordPress, and more. Leading SEO initiatives and comprehensive digital marketing strategies for enterprise clients across construction, real estate, and public health sectors.
- —Build and maintain WordPress sites, headless WordPress implementations with Nuxt, React Native mobile applications, and full-stack Laravel web applications.
- —Develop and execute SEO and digital marketing strategies with in-depth audits covering web presence, AI integration, and social media optimization.
Marketing Project Manager @ Thompson Machinery
December 2023 – June 2024Designed and developed campaign landing pages and full-stack marketing solutions while managing comprehensive marketing initiatives across multiple divisions.
- —Designed and developed campaign landing pages using Next.js, Tailwind CSS, and Makeshift, while maintaining WordPress sites with PHP and JavaScript.
- —Strategized, managed and executed comprehensive marketing initiatives across sales and SITECH divisions, including SEO, SEM and email campaigns to drive engagement and results.
Web Developer @ Finder's Guide
September 2022 – May 2024Founded a marketing consultancy delivering custom web development and digital growth strategies for local and enterprise clients.
- —Built scalable web applications using Next.js and Svelte.js integrating headless WordPress CMS and deploying on Digital Ocean droplets.
- —Increased organic search traffic by an average of 40% across 15+ client engagements through strategic SEO implementation.
Associate Customer Support Specialist @ Core Logic
March 2022 – January 2023Provided expert customer support for industry-specific software while collaborating cross-functionally to improve product quality and user experience.
- —Maintained a 95% CSAT score while handling 50-70 daily customer interactions across phone and messaging channels, consistently above team average.
- —Collaborated in a SCRUM environment using Salesforce and Jira, escalating complex issues to development teams and contributing to product improvement.
Owner @ LMC
January 2018 – December 2020Seamlessly managed all project phases from pre-production and planning through cinematography, video production, and editing for diverse clients.
- —Directed and edited over 100 music videos in a two-year period for a music production company.
- —Managed content across social media platforms with a focus on increasing consumer engagement while maintaining strict project schedules.
Certifications
CompTIA
In Progress
CompTIA Security+
SY0-701
SecurityNetworkingCompliance
Skills
Languages
JavaScript·TypeScript·Golang·Python·PHP·SQL
Frontend
React / Next.js·Vue / Nuxt.js·Svelte / SvelteKit·Tailwind CSS·GSAP·WordPress
Backend
Laravel·Node.js·GraphQL·PostgreSQL·Redis
Infra
Docker·AWS·Digital Ocean·Cloudflare·Git·CI/CD
Tools
VSCode·Cursor·Claude Code·Postman·JIRA·Salesforce·Twilio
Design & SEO
Figma·Adobe Creative Suite·SEMRush·Google Analytics / Search Console / Tag Manager
Education
Institution
Degree
Field of Study
Highlights
University of MississippiB.A
General Studies
—Lyceum Scholar
—Lens Collective Program
—Chancellor's Leadership Class
University of Mississippi
B.A
General Studies
—Lyceum Scholar
—Lens Collective Program
—Chancellor's Leadership Class
Mississippi Delta Community CollegeA.A
Pre-Engineering
—Phi Theta Kappa President
—Hall of Fame
—NASA Scholar
Mississippi Delta Community College
A.A
Pre-Engineering
—Phi Theta Kappa President
—Hall of Fame
—NASA Scholar
Selected Work8 Projects
Creative agency site redesign; assisted in rebuilding architecture for optimized GSAP transitions and stronger SEO.
Web DevelopmentSEO
Corporate website for a national construction firm; modular templates and performance/SEO improvements.
Web DevelopmentSEO
Marketing site for a home builder; flexible components and streamlined lead-gen pages. Over 50 sites total.
Web DevelopmentSEO
NuxtVueReactNext.jsTypeScriptTailwindGSAPWordPressGraphQLPHPLaravelNode.jsFigmaSEOPython
NuxtVueReactNext.jsTypeScriptTailwindGSAPWordPressGraphQLPHPLaravelNode.jsFigmaSEOPython
Articles
Contact
ANDREW
LONG
✦Status
Fullstack Developer
Building solutions to complex problems.
Inquiries idrewlong@gmail.com